This episode sheds light on 52 years of challenges faced by Grey Gull in Ocean Shores, WA. From tackling urgent safety concerns like structural integrity and public safety to addressing medium-priority upgrades and aesthetic enhancements, the discussion examines the complex balance of functionality and visual appeal. The hosts also connect construction challenges to decision-making parallels in software and business.
Kip
So, let’s dive into the story of the Grey Gull—a rather iconic property nestled in Ocean Shores, Washington. Now, when you think about buildings standing tall for, what, over 52 years along the Pacific Coast, it’s easy to forget just how harsh the environment can be out there. The constant battering of high winds and torrential rain, not to mention all that salty air, has an insidious way of wearing things down over time.
Kip
And we're not just talking about minor wear and tear here. We're talking about compromised structural integrity, the creeping specter of mold—caused by water entering places it really shouldn’t—and most concerningly, risks to public safety. The site review from Billy’s LLC, which we’re leaning on here, paints a pretty vivid picture of the challenges. And, I mean, it’s not surprising when you think about the extent of exposure this property’s had over decades.
Kip
But here's where it gets interesting. Billy’s LLC, led by Bill Holman and his team, isn’t some run-of-the-mill contractor. They’ve been in the business for over 45 years, specializing in coastal construction. And that experience—it’s invaluable, right? Working along the Washington Coast means dealing with unique challenges that just don’t crop up in other, let’s say, milder environments. It’s comparable to maintaining a car in an environment where salt and other harmful chemicals are used on the roads. Each year the car suffers from the elements and the life expectancy for the car is greatly diminished.
Kip
What really stands out here is how the team at Billy’s has applied their knowledge of these harsh conditions to develop robust construction practices. For example, understanding how water infiltrates buildings—where it gets in, how it spreads, and the kind of havoc it can wreak—has allowed them to address root problems rather than just patching symptoms. And honestly, that level of foresight is exactly what you’d expect from seasoned professionals in any field, whether it's construction or some other field.
Kip
The property review also contans a prioritization plan, focusing on the most pressing issues first. I think the phrase they used was something like putting "the public first"—structural pitfalls, mold, and safety concerns. From replacing unstable railings to hydra-sealing compromised walkways, they’ve listed it all systematically.
Kip
Now, when we talk about safety risks at the Grey Gull, we’re getting into the heart of the matter—those critical elements that you simply cannot compromise on. Let’s start with the decks, windows, and those oceanfront doors. I mean, these are everyday features, but when they've been consistently exposed—52 years now, mind you—to driving rain and relentless salt air, their condition becomes entirely different. These aren’t just aesthetic issues; they’re safety hazards waiting to happen.
Kip
And the numbers here—they aren't small. Phase One alone is estimated to cost over 1.6 million dollars, involving 26 rooms at about 421 man-hours per room. That’s not a figure you just brush aside, but it underlines a commitment to placing public safety ahead of everything else. It’s about addressing the invisible risks, like water damage and structural rot, before they spiral into larger, harder-to-contain disasters.
Kip
You know, this prioritization—this focus on fixing what matters first—it's fascinating from a decision-making perspective. It actually reminds me of any number of scenarios. Take a high-risk security vulnerability in any system, for example. Ignoring it puts users at risk, just like delaying repairs on safety-critical structures puts the public at danger. The key similarity is that in both scenarios, we weigh immediate, transparent action over less urgent or superficial improvements to keep our systems—or buildings—functional and secure.
Kip
And, honestly, that clear prioritization speaks volumes about the expertise at work here. Billy’s LLC isn’t just dealing with visible damage—they’re using decades of experience to predict where those vulnerabilities might accelerate over time. That’s like modeling potential outcomes in any system; understanding patterns to address root causes before building a solution. It’s a proactive approach, really.
Kip
So, it starts with load bearing decks and walkways. Decks on the ocean-facing side, rightly so, because those are the areas hit hardest over the years. But perhaps more importantly are the walkways on the front of the building where obvious structural integrity issues are evident. It’s all about ensuring the wellbeing of visitors in places that see the most foot traffic and exposure. But beyond the numbers and immediate repairs, what really stands out is how they’re deliberately solving for longevity.
Kip
So, shifting our focus a little, let’s look at what happens after the immediate safety risks are addressed. The site review prioritizes structural soundness first, sure, but it also carves out room for upgrades that enhance both functionality and aesthetics. Lets discuss many of the concerns called out in the property review.
Kip
First, let's take the chimneys. We’re talking about structures that have weathered over five decades of harsh coastal conditions, and fixing them comes with a hefty price tag—right around 60 grand. A huge portion of that cost is tied to the painstaking sealing and mortar replacement needed to stop further water ingress into the building.
Kip
Second, if you live along the Pacific Coast you know that water damage can be pervasive. Once the outer shell of the property is compromised, water often goes unchecked far into the building, requiring major structural fixes in large areas where water has penetrated. The obvious - fixing the outer shell with new, properly installed windows and siding, the less obvious - following water damage several feet toward the core of the building rebuilding structural integrity.
Kip
Third, the very large wooden columns out front of the building need to be reviewed and very likely replaced. Without major investigation, it is difficult to gauge the level of compromise, but if they are compromised they represent a major risk to anyone in the area should they fail.
Kip
Fourth, sidewalks are in disrepair and represent a tripping hazard for the customers. An active project should be undertaken to review and repair sidewalks that have sank, cracked or failed. This is an easy fix, and should be cost effective when weighed against a lawsuit from the public.
Kip
And then there’s the lobby. This isn’t just any space—it’s the face of a property like Grey Gull. Guests come in through these doors; it’s their first impression. Estimated at about 120 thousand, this project encapsulates the replacement of weather-damaged windows in the lobby and stairways, along with some refinishing. Practical fixes that also serve an aesthetic purpose. And that balance—it’s tricky, isn’t it? I mean, sometimes these functional upgrades end up being what transforms a space entirely.
Kip
But let's talk visual impressions—like siding renovations and painting. On paper, these might seem, well, less urgent compared to fixing, say, structural rot or leaking doors. But the interesting thing is how they contribute to the building’s longevity while directly impacting the customer experience. Something as simple as a new coat of paint isn't just cosmetic—it’s preventative, protecting against further damage from constant salt exposure and rain. We’ve got estimates hovering near 188 grand for the painting alone. Not small numbers, but absolutely essential in maintaining appeal while safeguarding the structure itself.
Kip
And here’s where the real challenge lies: How do you balance all these priorities? On one hand, neglecting aesthetic upkeep impacts a guest’s perception of the property, which can translate directly into lost revenue. But on the other hand, functional priorities—keeping the roof from leaking or ensuring the doors seal properly—are non-negotiable. Finding that equation between drawing people in and safeguarding the space? That’s not always an easy equation to solve, is it?
Kip
How do you prioritize maintaining functionality while enhancing how a space looks and feels? Have you ever dealt with similar dilemmas in your own projects or properties? The property review is intended to identify critical needs so the Grey Gull management team can make informed decisions as they move forward.
Kip
Alright, let’s dive into one of the more challenging aspects of the story—budget and financial setbacks. Now, picture this: the Grey Gull had already approved a substantial project phase, committing to move forward with a pretty detailed build package. But, just as work was about to kick off, they pulled the brakes, citing a budget shortfall. And, well, here’s where things derailed the project and put the businesses that had supported the Grey Gull for years at risk financially.
Kip
See, a big chunk of the materials for the project—around 170 thousand dollars’ worth—was custom-made. These materials aren’t exactly the kind of thing you can just return or repurpose easily. The Grey Gull managed to cover about 96 grand of those costs, which, sure, is something. But that still left Billy’s LLC in a tight spot—a shortfall of nearly 74 thousand dollars just for materials. And, honestly, let that sink in for a moment. That kind of loss? It’s, it’s not something any contractor can absorb lightly.
Kip
But it doesn’t end there. Beyond the materials, there were also the costs of engineering plans, permits, and personnel—somewhere north of 100 thousand dollars in total. I mean, these are essential expenses just to prepare everything for execution. It’s a significant upfront investment that gets sunk, really, when a project like this doesn’t move forward as planned.
Kip
What makes this situation so complex is, well, the ripple effect. A financial hit of this scale strains not just the bottom line but also the timelines for other projects and the morale of the team. You’ve got workforces planning their schedules, permits with expiration dates—so many moving parts that are just thrown out of sync. And that’s, that’s a conversation I think a lot of service providers can relate to—when client-side challenges suddenly put your own planning and sustainability at risk.
Kip
What’s impressive, really, is how Billy’s LLC has managed to persist through setbacks like this. Their approach—grounded in integrity and over four decades of coastal experience—speaks volumes about their resilience. But challenges like this, I think, highlight a critical question for service providers: How do you shield your operations from the risks that come with such heavy reliance on client commitments?
Kip
So, here’s where the story takes a bit of a darker turn. Billy’s LLC had been the trusted name behind countless projects for the Grey Gull, right? I mean, we’re talking about a spotless record—over a decade of work, no significant complaints, nothing. And then, suddenly, things shift. Like a domino effect, all because of a single financial stumbling block on the client’s side. It’s, it’s a scenario that I think hits close to home for a lot of small businesses in service industries.
Kip
The Grey Gull’s budget issues didn’t just create financial strain. Oh no, they triggered something deeper. Billy’s LLC found themselves facing skepticism and a chillier reception from others in Ocean Shores, like the local lumberyard, Arrow, and even city officials. And when you think about it, this isn’t just about missing payments or delayed work. It’s about reputation—something that takes years, decades even, to build, but can unravel almost overnight when someone—a client, no less—casts doubt, justified or not.
Kip
And what’s worse? This sort of reputational misstep often doesn’t happen in private. No. In a small community like Ocean Shores, word travels fast. Suddenly, suppliers are hesitant. Other clients second-guess their decisions. The ripple effects touch nearly every corner of a contractor’s operations. It’s a, it’s a stark reminder of how fragile trust is in such interconnected ecosystems.
Kip
Let’s, step back for a second. Here’s the million-dollar question. Should a business—facing its own crises—be allowed to project their mistakes onto others to save face? Think about it. No one wins in that scenario. Reputational damage spreads, workforces suffer, and, ultimately, communities lose out on the reliability of trusted contractors like Billy’s LLC. These aren’t just theoretical risks; they’re real-life repercussions—a domino effect.
Kip
I mean, at some point, we need to ask ourselves this: How do we protect businesses like Billy’s LLC from becoming scapegoats for larger systemic issues? Shouldn’t there be a framework—a kind of safety net—that prevents public-facing defamation from being wielded as a tool for damage control? It’s a tough, uncomfortable situation to balance, isn’t it?
Kip
So here’s where I’ll leave things today. As we’ve explored the challenges faced by the Grey Gull and the integrity showcased by contractors like Billy’s LLC, I think there’s an undeniable takeaway: Reputation is fragile, whether in construction, technology, or any other sector. It’s, it’s the cornerstone of these partnerships we rely on. Protecting it, respecting it—it’s not optional. Once damaged, the parties that caused the damaged need to be held to account.
Kip
Billy's LLC had no intention of pursuing damages against the Grey Gull until they filed a lawsuit against Billy LLC in an attempt to recoup money spent on materials, engineering diagrams, and related permits. In my view their filing of a lawsuit is frivolous and is another example of a management void at the Grey Gull.
Kip
At this point Billy's is left with only one obvious choice, force me into court and I will counter sue for the sum of $378,000 against the Grey Gull for losses associated with the approved materials package, permits, engineering services, insurance, equipment, and personnel. One final thought...deposing the Grey Gull management team under oath will make for good blood sport.
Chapters (5)
About the podcast
Defining the work done for the Grey Gull over the years. A comprehensive review of the various concerns brought to the attention of the Gray Gull management team an board of directors.
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